Assignment 18

My prototypical customer would be a car owner who enjoys working with their car/ other cars. My customers can be male or female, but given the nature of car enthusiasts, most would be male. Average age would be early 20s to 40s. My customers would be the type to always look for ways to improve their car, tinkering with different aspects to make it their own. I believe that all walks of life are part of the car community. However, on average, most car enthusiasts are single men that make enough money to support themselves and their hobbies. Common phrases spoken by my customer would be "my car is the only girl I need". Some customers will have girlfriends. Most won't have children, some will. Their hobbies would be mainly focused on their car. They would watch mainly action shows and play video games in their spare time. My customers wouldn't read books often. Politics isn't important to my customers. Many of my customers would be going through a mid-life crisis where they buy a sports car and try to feel young again. These would be the customers around the age of 40. 

I am very similar to this prototypical customer because I own a sports car and I do work on it often. I play video games and watch action movies. Many of the things described in my avatar are similar to myself. I have a girlfriend that enjoys what I do, and I am on the younger side at 21. I believe this is not a coincidence because I understand what my customers want. I understand what they want because I am a prototypical customer. If I had the opportunity to use my business idea when it was not my own, then I would.