Assignment 19

1. I am a junior student at the University of Florida Warrington School of Business. Topics I take special interest in are natural sciences like Geography and Astronomy. I have experience working on different types of cars. I have experience working with computers. I have worked on my own cars, and I have built my own computers. My skills include being able to thoroughly diagnose problems and trouble shoot issues based on my knowledge of these two skills. My aspirations are to work for myself in the future, by owning my own business or being a partner in a business. This business works perfectly for me as I can work with cars, and also provide useful information to my customers as a service.

2.  I am offering a place for car owners to come and rent out the use of a lift to work on their cars. They do not have to pay labor costs as they do the work themselves. Most tools will be provided to them so it can be a simple in and out event for most people. Specifically, a car enthusiast unmet need to do work on their car that requires a lift would be met. This is no different from my first idea napkin, however I would like to add a service to my business mode. My added service would be provided by me personally, and would include my helping my clients with any trouble shooting and problem solving that they might need. This is because in my feedback, I was told that many people who don't work on cars would be turned off by my business. With this added service, I can help people who don't know how to solve their problem. This will hopefully draw in more people who would otherwise just take their car to another shop.

3. My biggest market will be enthusiasts that work on their own cars. The probably won't have just one car, and hopefully I can make most of my business off of these individuals who need to keep their car at my shop for extended periods of time. With my added service, however, I hope to attract a smaller, more niche group of people. This group would be people who don't normally work on their own cars, but are willing to learn and save money with my business's help. My customers all need to have their cars fixed.

4. My business will save them money. It might not save them as much time as another shop, but the value of learning and working is more valuable to some than others. My customers will value their time working more than someone who will take their car to a normal shop.

5. I have the ability to prove useful and understandable feedback to my customers on a per scenario basis. I can provide useful trouble shooting tips and help them solve their problems.  My customers won't be in the dark spending their time at my business.

6. I believe my elements fit together nicely. I believe the disconnect happens when customers who dont work on cars come to my business. How much of their time is worth working vs not working on their car? How much less/more are they willing to spend in order to have it done completely for them? This is something that would require more research to understand.

What I took away from my feedback is that my customers will already have to now how to work on their own cars to use my business. I have updated what I provide to include help to these individuals who do not know how to work on their own car.