Assignment 20

1. Domain Expert: The person I chose for this is a worker at Tires Plus on 34th and Uni. He is someone who is an expert in working on cars and provides useful feedback to their customers. I found this person by personally taking my car to this shop and talking with the employee. The exchange we have is that he saves me time and money by telling me what is wrong and the actions that need to be taken. He works on my car and guides other workers through the process. What I do in return is I recommend anyone I can to his shop. Anyone that asks me where is a good place to get their car worked on, this place is my answer. If I ever need any advise on the auto shop business, he can provide me with the information I need.

2. Market Expert: This person is a mobile auto repair business owner who works out of his truck. I believe he in an expert because he can provide the same general business to my market, but he is mobile and does not require a standing location. I found this person when my girlfriend needed her car fixed while not being registered. He drove out to help us, and we exchanged information with each other with the idea of helping each other. Again, I recommend him to someone who cant move their car, and wants a good price. Again, I believe this person can provide me with information on my market, and I can ask him things related to customer base. Who would be my main customer base in Gainesville? How many clients does this person see a day?

3. Supply Expert: For this one I chose to use the company Z1 motorsports. They are a supplier of Nissan specialty parts worldwide. I have bought many parts from them and it is how I found them. The exchange I have with this company is a bit vague. Mostly phone calls and asking for information. The favors that they do for me are mostly related to information. If I have any questions about their products, their customer service is great. With this person in my network, I can provide my customers with a place to get good priced, good quality parts for their Nissan. I believe this works in this scenario as Gainesville is full of Nissan cars. The Gainesville Nissan is one of the most highly rated Nissan dealerships in Florida.

This experience has been somewhat similar to actions in the past. If someone provides me with quality service, I am apt to suggest their service to another. I believe that word of mouth and personal connections are how a business can grow quickly from the ground up. Only after you gain a local customer base can you start to worry about statewide/nationwide services.