1. The function of the car lifts themselves
2. The stock of tools on location
3. My affiliation with multiple automotive parts companies
4. My experience and knowledge of automobiles
5. My open and friendly attitude towards customers
6. My affiliation with the Gainesville car scene and its connections
7. A location for car enthusiasts and learners to conglomerate and have fun
8. Special amenities for customers while they work on their car
(bathroom, phone charging, computer access)
9. Easy scheduling
10. Cost effectiveness
V: It is valuable for people in the car scene to meet with new people and enjoy themselves, save money working on their car, and have expert opinions around.
R: Not many companies have this unique combination of attributes. Other places have some or most of these at any given point, but not all 10.
I: This is an imitable business model in the sense of the physical attributes. What I bring that is different is my expert knowledge and friendly attitude.
N: No other place in Gainesville allows you to use a lift on your own without the labor costs associated with the company.
I believe my top resource is my person. (#3-6) The physical attributes are easily imitable, but I will bring a level of understanding of my customers and the business that no one else in this industry brings.
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