Assignment 27

 Book: The Art of Social Media, by Guy Kawasaki

1. This book contains many various insights on how to utilize social media for your institution. The book is designed to help people understand how to use social media to grow their digital assets.

2. This book is similar to the lessons on building social capital. Companies can use tips present in this book to grow their digital capital by optimizing company profiles and attracting views and clicks. Growing your digital capital through social media is similar to building social capital except the people you are connecting with are strictly on social media. The main difference is that social capital is more directly beneficial to a business, whereas social media capital is geared towards the businesses exposure and appearance. I would say that growing social capital is more important early in a company's life, and growing digital capital comes later.

3. An exercise relating to this topic would involve studying different companies presence on social media. The students would be asked to give some examples of good use of social media usage, and some bad examples of social media usage. They would be asked to give their reasoning for coming to these conclusions, and would likely cite information from the book itself.

4. There is a section titled, "feeding the content monster". In this section, it discusses the struggles of finding enough content to satisfy the needs of social media users. What I did not expect was the fact that too little content was a bad thing. I was under the impression that if you did not have sufficient content, it would be wise to not post anything at all. It turns out that in order to keep your media presents, that you have to either "create, or curate" content for your followers.